Post by account_disabled on Mar 5, 2024 5:22:52 GMT
In many briefs we have received, in many presentations we have read and from many speeches we have heard, we have realized that there is basically a great deal of confusion between marketing objectives and communication objectives: in reality they are different aspects of the same problem but they are often confused with each other. Let us shed some light on both. The objectives reflect the difference between marketing and communication , which is obviously broader. Let's remember that correctly defining your objectives is the basis of building a communication strategy and is necessary to build an effective communication plan .
Attract more customers with radio, TV, print and digital media > Watch the video of this article! Before going into detail about the differences between marketing objectives and Hong Kong Telegram Number Data communication objectives, allow me a small digression on how to define your communication objectives and which tools to use. How to define your communication objectives. As we often say on our blog, a good communication strategy cannot exist without clear and measurable objectives. The point is that communication objectives cannot exist without in-depth knowledge of your target (buyer personas as inbound marketing teaches us ). Spoiler alert: what we will discover later in this article is that the company has more business-related objectives, marketing objectives that must be translated into communication objectives.
In order to make a sensible goal setting, you must first understand how your customers think, what their objectives are, which messages or means they are most attentive to, how the market and competition move. In this way it is possible to discard all irrelevant variables and focus on what matters: the customer. For this reason the agency has studied a path to study these themes which it calls Discovery. This is a path borrowed from Design Thinking techniques that a company and communication agency do together and which has the aim of producing a Growth Plan, a set of communication strategies and marketing and sales tactics that have a single objective: to do grow the business.
Attract more customers with radio, TV, print and digital media > Watch the video of this article! Before going into detail about the differences between marketing objectives and Hong Kong Telegram Number Data communication objectives, allow me a small digression on how to define your communication objectives and which tools to use. How to define your communication objectives. As we often say on our blog, a good communication strategy cannot exist without clear and measurable objectives. The point is that communication objectives cannot exist without in-depth knowledge of your target (buyer personas as inbound marketing teaches us ). Spoiler alert: what we will discover later in this article is that the company has more business-related objectives, marketing objectives that must be translated into communication objectives.
In order to make a sensible goal setting, you must first understand how your customers think, what their objectives are, which messages or means they are most attentive to, how the market and competition move. In this way it is possible to discard all irrelevant variables and focus on what matters: the customer. For this reason the agency has studied a path to study these themes which it calls Discovery. This is a path borrowed from Design Thinking techniques that a company and communication agency do together and which has the aim of producing a Growth Plan, a set of communication strategies and marketing and sales tactics that have a single objective: to do grow the business.