Post by account_disabled on Mar 5, 2024 5:12:50 GMT
The social network has exploited the principle of scarcity, making the platform exclusive and tremendously attractive, a bit like Lidl shoes . need to belong Not only that, the platform also decided to use Maslow's pyramid to ensure success. The pyramid, developed in 1954 by the psychologist Abraham Maslow, proposes a motivational model of human development based on a hierarchy of needs, arranged in a pyramid, according to which the satisfaction of the most basic needs is necessary to bring out those considered of higher order. The third level of Maslow's pyramid is occupied by the needs of belonging, within this class all the so-called social needs of the individual converge, first of all that of feeling part of a group.
It is precisely on this last point that a large part of the interactions on Clubhouse are born, the rooms are nothing more than a group that is created and organized around a topic. The need to belong was then particularly stimulated by the context in which we have found ourselves living for more than a year now. The pandemic has heightened our need to relate, man is a social individual, he recognizes himself and matures in contact with others. FOMO In particular, Clubhouse plays on the so-called FOMO ( Fear Of Missing Out ), that is, the fear of Belgium Phone Number being cut off from an opportunity for social interaction. This form of social anxiety pushes even the most fearful to intervene in the conversation. Naturally, all this is supported by the possibility of expressing oneself only through voice and not video, breaking down in most cases the barriers that push us to stay within our comfort zone and remain "only" passive listeners. This is what clubhouse is all about: genius and knowledge of human nature. Clubhouse for marketing On the marketing side, social media is still to be discovered, but it has already given us some interesting ideas.
First of all, the platform is democratic and thanks to the moderators everyone can intervene, this marks a fundamental step: the possibility of relating to the brand in real-time. Unlike the podcast where the message is spread in a unidirectional and on-demand manner, communication on Clubhouse is bi-directional and scheduled. This scenario is certainly opening up a new era for Influencer Marketing . Also in this sense we had the opportunity to experiment with this new brand-influencer relationship. There were many rooms created by the brands in collaboration with industry influencers, this guarantees a certain level of interest and engagement. The future of the platform, like all social networks, is strongly linked to the content creators present.
It is precisely on this last point that a large part of the interactions on Clubhouse are born, the rooms are nothing more than a group that is created and organized around a topic. The need to belong was then particularly stimulated by the context in which we have found ourselves living for more than a year now. The pandemic has heightened our need to relate, man is a social individual, he recognizes himself and matures in contact with others. FOMO In particular, Clubhouse plays on the so-called FOMO ( Fear Of Missing Out ), that is, the fear of Belgium Phone Number being cut off from an opportunity for social interaction. This form of social anxiety pushes even the most fearful to intervene in the conversation. Naturally, all this is supported by the possibility of expressing oneself only through voice and not video, breaking down in most cases the barriers that push us to stay within our comfort zone and remain "only" passive listeners. This is what clubhouse is all about: genius and knowledge of human nature. Clubhouse for marketing On the marketing side, social media is still to be discovered, but it has already given us some interesting ideas.
First of all, the platform is democratic and thanks to the moderators everyone can intervene, this marks a fundamental step: the possibility of relating to the brand in real-time. Unlike the podcast where the message is spread in a unidirectional and on-demand manner, communication on Clubhouse is bi-directional and scheduled. This scenario is certainly opening up a new era for Influencer Marketing . Also in this sense we had the opportunity to experiment with this new brand-influencer relationship. There were many rooms created by the brands in collaboration with industry influencers, this guarantees a certain level of interest and engagement. The future of the platform, like all social networks, is strongly linked to the content creators present.