Post by kmstfatema on Mar 5, 2024 3:37:09 GMT
Search engines want rich, detailed content characterized by a certain depth of information and argumentation. In the meantime, users need timely information that answers precise questions and solves their metaphorical "problems", a key principle of content marketing . From the meeting of these two needs and from the evolution of Google, interest in so-called long form content has arisen in recent years. Let's see what it is and how we can design this "long content". What is long form content? What does long form content mean? There is no real agreement on the characteristics of long form content. They certainly have two: considerable length and a precise goal.
We all agree on the precise objective: to position ourselves on Google for a large number Germany Telegram Number Data of keywords . As for the length: there are those who talk about 500-700 words, while those who say that the Word (or Pages) pedometer must undoubtedly reach 1,800-2,000. I believe that long form content should be around 1,500 words , but I write it here more to share a reasoning than to propose an immutable truth. The war of numbers interests me up to a certain point. I am much more interested in thinking about the objective of a "long content": that of intercepting a good number of keywords, without configuring itself as a Pillar post, which instead usually takes the form of a complete guide (for some, " definitive”) to a given topic.
The textual structure of content designed for the web how to write a long form that works Given that there is no single format through which to organize the information of a web content characterized by a length of 1,000-1,500 words, it is good to remember that the organization of the concepts is not very different from that of a common newspaper article ; especially those that develop over the long term , such as in-depth articles . We will therefore have an introduction , which corresponds to the good old lead and must glue the reader to the page through a clever combination of rhythm, images and effective words. A support person will follow , whose task is to develop the 5Ws in the shortest space possible, usually a paragraph. After which the central body begins which, in addition to providing a further key to understanding.
We all agree on the precise objective: to position ourselves on Google for a large number Germany Telegram Number Data of keywords . As for the length: there are those who talk about 500-700 words, while those who say that the Word (or Pages) pedometer must undoubtedly reach 1,800-2,000. I believe that long form content should be around 1,500 words , but I write it here more to share a reasoning than to propose an immutable truth. The war of numbers interests me up to a certain point. I am much more interested in thinking about the objective of a "long content": that of intercepting a good number of keywords, without configuring itself as a Pillar post, which instead usually takes the form of a complete guide (for some, " definitive”) to a given topic.
The textual structure of content designed for the web how to write a long form that works Given that there is no single format through which to organize the information of a web content characterized by a length of 1,000-1,500 words, it is good to remember that the organization of the concepts is not very different from that of a common newspaper article ; especially those that develop over the long term , such as in-depth articles . We will therefore have an introduction , which corresponds to the good old lead and must glue the reader to the page through a clever combination of rhythm, images and effective words. A support person will follow , whose task is to develop the 5Ws in the shortest space possible, usually a paragraph. After which the central body begins which, in addition to providing a further key to understanding.