Post by sakibkhan49 on Feb 25, 2024 6:01:03 GMT
The Piedmontese chocolate manufacturer, Venchi, created a high-end line in 2010 through a partnership with Armani. collaboration between Venchi and Armani The best-known products of this very refined collaboration are undoubtedly the chocolates, some of which have embossed decorations including the letter "A" of the fashion brand, which is also featured on the lid of the packages and on the ribbon that wraps it. A sweet Italian summer In the summer of 2014; Magnum, to celebrate its 25 years, has created a limited edition in collaboration with Dolce&Gabbana . The two designers chose their favorite flavor for the ice cream (white chocolate with chocolate nuggets and chopped pistachios inside), then enclosing it in a cream-colored case decorated with illustrations that recall the colors and elements of the Sicilian land (so dear to Domenico and Stefano, who often draw inspiration for their collections).
co-branding “In vino veritas”, but also fashion Perhaps more than the food sector, the wine sector has a fashion side, in fact there has been no shortage of collaborations with fashion brands. Trussardi dresses for the table! In 2013 he signed the Chinese UK Phone Number List Cuvée Prestige produced by Ca' del Bosco, so as to have a bottle bearing the logo and name of the fashion house. co-branding We have arrived at dessert The decision to resort to a co-branding alliance represents one of the relevant alternatives followed by companies to identify new competitive areas or new product positioning.
The co-branding process, however, is not only made up of positive aspects, there are many risks that can be encountered. This strategic alliance as a competitive advantage does not necessarily have to be lifelong, the concept of marriage analogy may not be applied to brands, as making decisions will always be an imperfect act. But when you use analytics and data that shows whether the decision you made was wrong or not, there's no comparison that makes it more efficient. In short, the co-branding that involves the fashion and food & beverage sectors, which are based on the creation of a lifestyle characterized by taste and aesthetics, still seems to be a winner! Combining even very unlikely brands together to create something unique leads consumers to consider this product more interesting and of higher quality than the various competitors.
co-branding “In vino veritas”, but also fashion Perhaps more than the food sector, the wine sector has a fashion side, in fact there has been no shortage of collaborations with fashion brands. Trussardi dresses for the table! In 2013 he signed the Chinese UK Phone Number List Cuvée Prestige produced by Ca' del Bosco, so as to have a bottle bearing the logo and name of the fashion house. co-branding We have arrived at dessert The decision to resort to a co-branding alliance represents one of the relevant alternatives followed by companies to identify new competitive areas or new product positioning.
The co-branding process, however, is not only made up of positive aspects, there are many risks that can be encountered. This strategic alliance as a competitive advantage does not necessarily have to be lifelong, the concept of marriage analogy may not be applied to brands, as making decisions will always be an imperfect act. But when you use analytics and data that shows whether the decision you made was wrong or not, there's no comparison that makes it more efficient. In short, the co-branding that involves the fashion and food & beverage sectors, which are based on the creation of a lifestyle characterized by taste and aesthetics, still seems to be a winner! Combining even very unlikely brands together to create something unique leads consumers to consider this product more interesting and of higher quality than the various competitors.