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Post by account_disabled on Feb 18, 2024 4:13:08 GMT
Stream or Buy: Stream on Netflix, buy on Amazon. Released: 2009 Length: 89 minutes Buzzwords: Advertising, Inspiration, Creativity, Design, Copywriting Why marketers should watch it If you enjoy “Mad Men” but wish you could see more of the often based-on-real-life campaigns, “Art & Copy” will be right up your alley. 4. Helvetica In telling the story of the Helvetica typeface (née Die Neue Haas Grotesk), director Gary Hustwit covers the history of modern typography and design in a stylishly crafted work of . Renowned designers such as Massimo Vignelli and Matthew Carter leaf through Buy TG Database beautiful portfolios of their work as they wax poetic on aesthetic philosophy, methodology and the font du jour. Over the past 50 years Helvetica has grown more and more pervasive, filling our sign-posted streets, subways, ads, labels, books and websites with its sleek and simple rounded edges. Now let’s just hope nobody makes a documentary about Comic Sans… Oh no! A student already did. Stream or Buy: Buy on Amazon Released: 2007 Length: 80 minutes Buzzwords: Typeface, Typography, Fonts, Design, Helvetica Why marketers should watch it Anybody trying to turn their product or service into a household name will learn a lot from the font that took over the world. And bonding with our designer colleagues over such topics as kerning can only lead to great things. 5. This Space Available This colourful documentary zips through several cities around the world (11 countries on 5 continents!) in under an hour to show how different communities are responding to increased visual pollution from outdoor advertising.
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