Post by samsparrow74 on Feb 15, 2024 11:52:51 GMT
Havas Group has acquired 51% of Buzzman , the Paris-based independent agency, with five-year purchase plans. After this period, and depending on the agency's performance, Havas Group could opt for the complete acquisition of the company. In this way, Buzzman becomes part of the list of agencies with which the group operates in France, which include Havas Paris, BETC and Rosapark. Buzzman was founded in 2006 by Georges Mohammed-Chérif , and has since stood out for its praised creative talent . With more than 25 Lions behind it, the agency registers profits of 12.3 million euros and has a team of 140 people . In the portfolio of clients that have trusted Buzzman for their creative strategies, there are giants such as Burger King, IKEA, L'Oréal, Mondelez, Huawei or Puma . "
Georges was eager to join Havas and was comfortable with our group's strategy, which puts creativity at the center of our strategy," Yannick Bolloré, CEO of Havas Group, told Adweek , which seeks to reinforce its creative Honduras Phone Number List excellence with this operation. Although under the wing of Havas Group, Buzzman will maintain its autonomy , one of its founder's main concerns during the months prior to the acquisition. «Right now we have a good size to have the power to have total autonomy, which Yannick offers us. There are many acquisitions by independent agency groups where they try to impose their culture on the group. Yannick's intelligence is to allow us to direct and have the power to [continue managing] the agency in the same way we have managed it from the beginning," said Georges Mohammed-Chérif.
Maybe we are at the top of this independent way of life and we want to go to the next level . “We are flattered to join a group that has BETC and Rosapark and we will show the market that, with these agencies, we are the [leading creative network] in France,” he declared. The signing of this agreement represents a great boost for the independent agency, which now has the support and resources of Havas Group to increase its projection and push its international launches . “We will now be able to take advantage of the synergies that the network offers and expand the field of opportunities, while holding on to Buzzman's recipe for success from the beginning: exacting standards, openness and boldness,” says the founder of Buzzman in the official statement.
Georges was eager to join Havas and was comfortable with our group's strategy, which puts creativity at the center of our strategy," Yannick Bolloré, CEO of Havas Group, told Adweek , which seeks to reinforce its creative Honduras Phone Number List excellence with this operation. Although under the wing of Havas Group, Buzzman will maintain its autonomy , one of its founder's main concerns during the months prior to the acquisition. «Right now we have a good size to have the power to have total autonomy, which Yannick offers us. There are many acquisitions by independent agency groups where they try to impose their culture on the group. Yannick's intelligence is to allow us to direct and have the power to [continue managing] the agency in the same way we have managed it from the beginning," said Georges Mohammed-Chérif.
Maybe we are at the top of this independent way of life and we want to go to the next level . “We are flattered to join a group that has BETC and Rosapark and we will show the market that, with these agencies, we are the [leading creative network] in France,” he declared. The signing of this agreement represents a great boost for the independent agency, which now has the support and resources of Havas Group to increase its projection and push its international launches . “We will now be able to take advantage of the synergies that the network offers and expand the field of opportunities, while holding on to Buzzman's recipe for success from the beginning: exacting standards, openness and boldness,” says the founder of Buzzman in the official statement.