Post by samsparrow74 on Feb 15, 2024 10:06:02 GMT
Cristina Barranco has been appointed general director of OMD Spain and, in this position, she assumes the responsibility of leading the two offices that the media agency has in Spain. Cristina will be part of the Management Committee and will report directly to the CEO of Omnicom MediaGroup Spain (OMG), Joan Jordi Vallverdú. According to Vallverdú, "it is precisely in these moments of change, with an ecosystem with new competitors, with a growing fragmentation of media, with data and technology as essential variables in any strategy and, in general, in a much more complex environment that Cristina's passion, energy, knowledge and attitude will be relevant to help our clients grow their businesses by providing communication solutions to their business challenges.
As general director of OMD Spain , Global Media Agency of the Year 2019 by Adweek, Cristina will be responsible for consolidating the growth of OMD Spain by directing both offices and its areas Jordan Phone Number List of strategy, marketing and new business, brand management, digital and creativity. OMD Spain is the media agency with the most Efficacy Awards in history, it is part of the global network that manages an investment volume of more than 40 billion dollars globally. They have offices in more than 100 countries and have more than 12,000 professionals around the world. Regarding his incorporation,
Barranco affirms that he is happy to return to OMD, "which was already my home for many years, but even happier to do so at a time in our industry of complete transformation in which we must be up to the task to accompany our clients in an increasingly challenging environment. “I start a project with a fantastic starting level and, through the prism of continuous improvement, I will put all my energy into making it even better.” Cristina Barranco, after several years as general director in agencies of the Publicis and IPG group, returns to OMD where she already carried out different management functions with great success, working with advertisers of different categories in the digital and technology area. Cristina has a degree from the Complutense University of Madrid and a PDD from the IESE Business School of the University of Navarra. In addition, she has completed a second master's degree at the London School of Economics and Political Science.
As general director of OMD Spain , Global Media Agency of the Year 2019 by Adweek, Cristina will be responsible for consolidating the growth of OMD Spain by directing both offices and its areas Jordan Phone Number List of strategy, marketing and new business, brand management, digital and creativity. OMD Spain is the media agency with the most Efficacy Awards in history, it is part of the global network that manages an investment volume of more than 40 billion dollars globally. They have offices in more than 100 countries and have more than 12,000 professionals around the world. Regarding his incorporation,
Barranco affirms that he is happy to return to OMD, "which was already my home for many years, but even happier to do so at a time in our industry of complete transformation in which we must be up to the task to accompany our clients in an increasingly challenging environment. “I start a project with a fantastic starting level and, through the prism of continuous improvement, I will put all my energy into making it even better.” Cristina Barranco, after several years as general director in agencies of the Publicis and IPG group, returns to OMD where she already carried out different management functions with great success, working with advertisers of different categories in the digital and technology area. Cristina has a degree from the Complutense University of Madrid and a PDD from the IESE Business School of the University of Navarra. In addition, she has completed a second master's degree at the London School of Economics and Political Science.