Post by habibkhan11 on Feb 14, 2024 6:07:27 GMT
“Car for Cash” promotes the strategy “The product must be right, the heart must come” Targeting for 2022 , the portfolio will exceed 85,000 million baht, reinforcing its leadership in lending for people with cars. All segments complete Bangkok , 9 May 2022 – “Car for Cash”, market leader in loans for car owners. Moving forward to penetrate every market segment Target new customer groups Win the hearts of customers through strategy “The product must be right, the heart must come” by creating solutions that are diverse, easy, and suitable for every financial occasion while creating a lasting bond with the brand, reinforcing its position as a lender. For everyone who has a car Aiming to be the champion of the credit market For people who have continuous cars With a total portfolio worth 85,000 million baht, growing 6%.
Mr. Phonthep Thirasuntharakul, Marketing Executive Automotive loan business UAE Telemarketing Data Bank of Ayudhya Public Company Limited said, “The car loan market continues to grow due to many factors. Both demand for credit is still at a high level. and new product innovations from image002%20(1) Loan service provider for Car for Cash, a pioneering brand in the car refinancing market in Thailand. We focus on developing products and services that meet the financial needs of all car owners. At the same time, we also aim to provide a good experience at every point of the customer journey, which makes Car for Cash continue to hold the position. The market leader for 19 years with a current customer base of 312,000 and a total loan portfolio of 80,220 million baht.” In 2022, Car for Cash will reinforce its leadership in the loan market for car owners. With a strategy that covers both product and brand engagement.
In terms of products Will continue to communicate about diversity Both installment payment formats and car ownership groups covering all segments. Deliver easier and faster services, such as approval conditions that meet the economic situation. and the right to receive additional credit limits for existing customers Including solutions that are tailored to each customer, based on intelligent Predictive Models and in-depth analysis that can accurately predict customer needs. In addition, Car for Cash will continue to build lasting brand engagement with customers across multiple dimensions. and forward assistance to society The integrated marketing communications campaign will be launched continuously throughout the year. By penetrating every customer group for the first time.
Mr. Phonthep Thirasuntharakul, Marketing Executive Automotive loan business UAE Telemarketing Data Bank of Ayudhya Public Company Limited said, “The car loan market continues to grow due to many factors. Both demand for credit is still at a high level. and new product innovations from image002%20(1) Loan service provider for Car for Cash, a pioneering brand in the car refinancing market in Thailand. We focus on developing products and services that meet the financial needs of all car owners. At the same time, we also aim to provide a good experience at every point of the customer journey, which makes Car for Cash continue to hold the position. The market leader for 19 years with a current customer base of 312,000 and a total loan portfolio of 80,220 million baht.” In 2022, Car for Cash will reinforce its leadership in the loan market for car owners. With a strategy that covers both product and brand engagement.
In terms of products Will continue to communicate about diversity Both installment payment formats and car ownership groups covering all segments. Deliver easier and faster services, such as approval conditions that meet the economic situation. and the right to receive additional credit limits for existing customers Including solutions that are tailored to each customer, based on intelligent Predictive Models and in-depth analysis that can accurately predict customer needs. In addition, Car for Cash will continue to build lasting brand engagement with customers across multiple dimensions. and forward assistance to society The integrated marketing communications campaign will be launched continuously throughout the year. By penetrating every customer group for the first time.