Post by account_disabled on Jan 22, 2024 9:37:03 GMT
The number of potential buyers should always exceed the number of sales. If you don’t have such a “reserve,” then you need lead generation. Read this article if you don’t yet know what a lead is. You will be able to increase the number of “touch points” with potential buyers and get even more contacts for communication and sales. Reading time 9 minutes What is a lead What is lead generation Lead generation channels What tools can help generate leads? How to evaluate lead quality conclusions What is a lead The term "lead" is applied to a person who has shown interest in a product: registered on the site; filled out the form; subscribed to a channel or newsletter; indicated a telephone number; requested a free test sample; started a trial period of using the product. What is the difference between a lead and a site or page visitor? A visitor is not a lead yet.
The lead Fax Lists takes the first targeted action, which indicates the presence of interest - leaves contact information. Depending on the degree of interest, leads are divided into three types. Cold. A lead who has no need for the product. Even if he has subscribed, indicated a phone number or mailbox, he is not yet ready to make a purchase. Warm. A cold lead becomes warm when they have a need for the product. He’s not buying yet, but he’s already asking questions, studying the assortment, comparing prices, and inquiring about delivery. Hot. A lead who is ready to buy a product right now.
Lead classification Classification of leads by “temperature” What is lead generation Lead generation (from the English lead generation) is the collection of contact information from site or page visitors, with whom you can subsequently establish contact and work, gradually moving along the sales funnel. Lead generation in a broad sense is the process of attracting potential buyers. Do you want to improve the efficiency of your advertising and sales department? Ringostat will show you how to optimize campaigns and how your sales managers work Try for free Lead generation channels Where to look for leads? Let's consider through what channels they come. SEO. If the site is well ranked by search engines, the user will see it on the first page of search results.
The lead Fax Lists takes the first targeted action, which indicates the presence of interest - leaves contact information. Depending on the degree of interest, leads are divided into three types. Cold. A lead who has no need for the product. Even if he has subscribed, indicated a phone number or mailbox, he is not yet ready to make a purchase. Warm. A cold lead becomes warm when they have a need for the product. He’s not buying yet, but he’s already asking questions, studying the assortment, comparing prices, and inquiring about delivery. Hot. A lead who is ready to buy a product right now.
Lead classification Classification of leads by “temperature” What is lead generation Lead generation (from the English lead generation) is the collection of contact information from site or page visitors, with whom you can subsequently establish contact and work, gradually moving along the sales funnel. Lead generation in a broad sense is the process of attracting potential buyers. Do you want to improve the efficiency of your advertising and sales department? Ringostat will show you how to optimize campaigns and how your sales managers work Try for free Lead generation channels Where to look for leads? Let's consider through what channels they come. SEO. If the site is well ranked by search engines, the user will see it on the first page of search results.