Post by account_disabled on Dec 26, 2023 3:50:26 GMT
Mónica Moro , until now the General Creative Director of McCann , has decided to leave the agency where she has developed her entire professional career to take a break and rethink her future. The multi-award-winning creative, chosen as the most admired Creative in Spain by professionals in the sector, according to the last 3 editions of the Agency Scope prepared by SCOPEN, ends a relationship of more than twenty years with McCann , where she began as a trainee and in which her overwhelming Creative talent and authentic passion for what she does soon paved the way for her to the General Creative Director, having the honor of being the first woman in our country to reach that position. The creative shared her decision a few months ago with the agency's management and the news announced today is the result of a process of calm change , carried out with the utmost trust, affection and mutual respect.
Raquel Martínez , executive creative director and partner of Mónica since the beginning and with whom she has shared the great challenge of turning McCann into the great creative bastion, is also leaving the Phone Number List agency . Together they have created some of the most memorable campaigns in this country, for clients such as Coca-Cola, Campofrío or IKEA. Together they entered, and together they have decided to embark on a new path. «Mónica Moro is part of the essence of McCann and her DNA is printed in each and every one of the agency's works; I want to express my deep gratitude for everything she has given us and for the creative legacy she leaves us . McCann is a company focused on people, whose highest priority is to support talent and ensure that each person develops their maximum creative potential.
I am extremely happy that we have been able to support Monica and help her fulfill her dream of starting a new professional stage," commented Marina Specht, CEO of McCann Worldgroup in Spain. In Monica's own words: «it is a voluntary decision, very thoughtful and consciously chosen. McCann is not only my home, it is my family . It is a place where I have had the opportunity to learn almost everything, as a professional and as a person, where I have felt loved, supported and respected. Connecting with the best talent from here and around the world and enjoying incredible brands has been a privilege. Learning from clients who are already friends, and feeling their trust, respect for creativity, and attachment to the work we have done together has been a priceless gift. Leaving your family hurts and costs, but it is a necessary and vital act.
Raquel Martínez , executive creative director and partner of Mónica since the beginning and with whom she has shared the great challenge of turning McCann into the great creative bastion, is also leaving the Phone Number List agency . Together they have created some of the most memorable campaigns in this country, for clients such as Coca-Cola, Campofrío or IKEA. Together they entered, and together they have decided to embark on a new path. «Mónica Moro is part of the essence of McCann and her DNA is printed in each and every one of the agency's works; I want to express my deep gratitude for everything she has given us and for the creative legacy she leaves us . McCann is a company focused on people, whose highest priority is to support talent and ensure that each person develops their maximum creative potential.
I am extremely happy that we have been able to support Monica and help her fulfill her dream of starting a new professional stage," commented Marina Specht, CEO of McCann Worldgroup in Spain. In Monica's own words: «it is a voluntary decision, very thoughtful and consciously chosen. McCann is not only my home, it is my family . It is a place where I have had the opportunity to learn almost everything, as a professional and as a person, where I have felt loved, supported and respected. Connecting with the best talent from here and around the world and enjoying incredible brands has been a privilege. Learning from clients who are already friends, and feeling their trust, respect for creativity, and attachment to the work we have done together has been a priceless gift. Leaving your family hurts and costs, but it is a necessary and vital act.