Post by account_disabled on Dec 19, 2023 6:55:21 GMT
We no longer rely on survey results, but on real, raw, unreworked data, linked to the online activity of the audiences we want to reach. The idea is to understand what problems the targets encounter, what questions consumers/professionals are asking. And this involves in particular the collection, processing and analysis of Internet users’ queries in search engines. Indeed, the basic reflex of the decision-maker, whether a consumer or a BtoB professional, when he asks himself a question, when he wants to find a solution to a problem, when he wants to choose, compare, buy... it is to turn to Google to get an answer and get it quickly. So if we manage to capture this data: the detail of what people are looking for, that is to say online demand (hence analysis of demand), we have gold in our hands.
Demand analysis: free tools Demand analysis does not mean using free or freemium tools Email Data such as: Google Keyword Planner AnswerThePublic Google Trends Ubersuggest Using these tools is better than nothing, but we are very far from what we can do with data. Google Keyword Planner has the advantage of being free. But it has many limitations: It is mainly a tool for ad campaigns. No precise figure, ranges, sometimes quite wide. A very partial vision of Internet users' requests. AnswerThePublic Advantages: fast, lots of keyword ideas. Disadvantage: no numbers. It is therefore impossible to rank or prioritize. Google Trends Advantages: Google tool, which induces a certain dose of relevance. Interesting to have trends and comparisons between 2 keywords. Disadvantages: no number.
Works in base 100, which is not easy for everyone to understand. Ubersuggest Advantages: not free but limited budget, fast, lots of ideas. Disadvantages: only gives part of the information and, in a way, only answers the questions. That is to say, it will not really allow you to find the most interesting request. In addition, all these tools are limited to “general public”. Many people know and use them. In the same market, everyone has the same information, which means that competitors are fighting with the same data as others. Difficult in these conditions to differentiate yourself. And then, the limit of free is that it is free, so the functionalities are often limited and the data is not as precise as with paid solutions.
Demand analysis: free tools Demand analysis does not mean using free or freemium tools Email Data such as: Google Keyword Planner AnswerThePublic Google Trends Ubersuggest Using these tools is better than nothing, but we are very far from what we can do with data. Google Keyword Planner has the advantage of being free. But it has many limitations: It is mainly a tool for ad campaigns. No precise figure, ranges, sometimes quite wide. A very partial vision of Internet users' requests. AnswerThePublic Advantages: fast, lots of keyword ideas. Disadvantage: no numbers. It is therefore impossible to rank or prioritize. Google Trends Advantages: Google tool, which induces a certain dose of relevance. Interesting to have trends and comparisons between 2 keywords. Disadvantages: no number.
Works in base 100, which is not easy for everyone to understand. Ubersuggest Advantages: not free but limited budget, fast, lots of ideas. Disadvantages: only gives part of the information and, in a way, only answers the questions. That is to say, it will not really allow you to find the most interesting request. In addition, all these tools are limited to “general public”. Many people know and use them. In the same market, everyone has the same information, which means that competitors are fighting with the same data as others. Difficult in these conditions to differentiate yourself. And then, the limit of free is that it is free, so the functionalities are often limited and the data is not as precise as with paid solutions.