Post by kawej88615 on Dec 5, 2023 7:23:12 GMT
For a few years, with the boom in smartphones and other mobile devices such as tablets , the internet has been a radically changed place. Browsing has moved, at least partially, from PC and notebook screens to the much smaller screens of these mobile devices .
Clearly the browsing experience changes from one device to another and those who develop for the web or simply those who own and manage a site or blog find themselves forced to deal with this new reality and responsive technology .
Technology that looks at the user and their browsing experience Targeted Email List has led to the creation of designs capable of adapting to devices , to offer optimized viewing of content.
In this way , responsive themes or templates were born , which through the style sheet that regulates them are displayed at their best on every latest generation phone and tablet. In fact, depending on the width of the device, these graphics arrange the content in such a way that it is no longer necessary to zoom in to access the texts or images.
The user's browsing experience with responsive graphics
As mentioned, a responsive site does not include zoom , as it adapts natively to the screen, optimizing the size of text and images. Furthermore, scrolling only occurs downwards, no scrolling to the right , since all the content reacts to the width of the screen used to navigate.
The user thus has a clean and functional environment available , with less chance of accidentally clicking on images and links in an attempt to zoom.
To understand the usefulness of having a responsive design for the user, it is good to carefully observe some data:
Almost 30% of the Western population uses exclusively mobile devices to access the internet.
27% of all emails read are opened from a mobile phone or tablet, so if they contain links there is a high probability that the landing pages will be viewed on the same devices.
In 2015, mobile connections are expected to overtake traditional ones in terms of hours of internet browsing.
More than a quarter of the 5 billion cell phones in the world are smartphones with the ability to surf the internet.
In a survey conducted by Google, 48% of those interviewed stated that they feel unimportant to a company or brand if they do not offer the best possible navigation on the site , which inevitably involves reactive graphics.
Responsive graphics as a ranking factor on Google and other search engines
Google is going in a well-defined direction: the user must always be at the center of the internet . Therefore, from what has been seen above, it is inevitable to have to consider that with the same usefulness and quality of content and other ranking factors, a responsive site is more likely to be in a better position among the search results of Google and other engines of research.
It is no coincidence that Google has recently included an important change in SERP, which underlines the importance of a responsive design : with the mobile friendly label , placed under the title and next to the description of the content, it indicates to users which pages on the web they offer this type of navigation optimized for all devices, including mobile ones.
Better conversion with responsive: responsive graphics increase earnings
The best conversion is only the direct consequence of some natural behavior of the users: when the site or blog is not equipped with responsive technology there is a higher bounce rate: the bounce rate or bounce frequency is the percentage of users who exit after only seen the first page, the one they entered first.
A responsive theme decreases this frequency, directly increasing the probability of converting , whether it is an e-commerce site or a site or blog that uses advertising to make money.
Tablets seem to be a tool truly loved by those who buy online, with 69% of owners having visited at least one online shop in the last 30 days.
The principle is very simple: if the user does not have to worry about zooming and scrolling, if the contents are shown at their best and there is no great possibility of missclicks and stuff like that, then he will be able to concentrate on the products and contents themselves, avoiding the frustration and boredom of a traditional non-responsive site.
Clearly the browsing experience changes from one device to another and those who develop for the web or simply those who own and manage a site or blog find themselves forced to deal with this new reality and responsive technology .
Technology that looks at the user and their browsing experience Targeted Email List has led to the creation of designs capable of adapting to devices , to offer optimized viewing of content.
In this way , responsive themes or templates were born , which through the style sheet that regulates them are displayed at their best on every latest generation phone and tablet. In fact, depending on the width of the device, these graphics arrange the content in such a way that it is no longer necessary to zoom in to access the texts or images.
The user's browsing experience with responsive graphics
As mentioned, a responsive site does not include zoom , as it adapts natively to the screen, optimizing the size of text and images. Furthermore, scrolling only occurs downwards, no scrolling to the right , since all the content reacts to the width of the screen used to navigate.
The user thus has a clean and functional environment available , with less chance of accidentally clicking on images and links in an attempt to zoom.
To understand the usefulness of having a responsive design for the user, it is good to carefully observe some data:
Almost 30% of the Western population uses exclusively mobile devices to access the internet.
27% of all emails read are opened from a mobile phone or tablet, so if they contain links there is a high probability that the landing pages will be viewed on the same devices.
In 2015, mobile connections are expected to overtake traditional ones in terms of hours of internet browsing.
More than a quarter of the 5 billion cell phones in the world are smartphones with the ability to surf the internet.
In a survey conducted by Google, 48% of those interviewed stated that they feel unimportant to a company or brand if they do not offer the best possible navigation on the site , which inevitably involves reactive graphics.
Responsive graphics as a ranking factor on Google and other search engines
Google is going in a well-defined direction: the user must always be at the center of the internet . Therefore, from what has been seen above, it is inevitable to have to consider that with the same usefulness and quality of content and other ranking factors, a responsive site is more likely to be in a better position among the search results of Google and other engines of research.
It is no coincidence that Google has recently included an important change in SERP, which underlines the importance of a responsive design : with the mobile friendly label , placed under the title and next to the description of the content, it indicates to users which pages on the web they offer this type of navigation optimized for all devices, including mobile ones.
Better conversion with responsive: responsive graphics increase earnings
The best conversion is only the direct consequence of some natural behavior of the users: when the site or blog is not equipped with responsive technology there is a higher bounce rate: the bounce rate or bounce frequency is the percentage of users who exit after only seen the first page, the one they entered first.
A responsive theme decreases this frequency, directly increasing the probability of converting , whether it is an e-commerce site or a site or blog that uses advertising to make money.
Tablets seem to be a tool truly loved by those who buy online, with 69% of owners having visited at least one online shop in the last 30 days.
The principle is very simple: if the user does not have to worry about zooming and scrolling, if the contents are shown at their best and there is no great possibility of missclicks and stuff like that, then he will be able to concentrate on the products and contents themselves, avoiding the frustration and boredom of a traditional non-responsive site.