Post by kawej88615 on Dec 5, 2023 7:22:43 GMT
With the maximum diffusion of social networks , a tendency has been created to integrate buttons for sharing on these channels in every type of web space: from e-commerce to blogs through emails.
So today in practically every piece of content we find buttons useful for sharing on Facebook, Twitter and other social channels , something considered completely normal and indispensable, even if today we will see that this is not always the case.
In fact, sometimes social sharing buttons can represent distractions Phone Number List and have unexpected counterproductive effects for many, as we will see later.
The pros of social sharing buttons
For blogs, both generalist and niche, and for generalist sites, the possibility of sharing contents on social networks thanks to the appropriate buttons integrated into the content is certainly a resource since by stimulating diffusion you can have a return in terms of visibility indifferent.
There are many examples of blogs that reach peak visits thanks to sharing on Facebook or other social channels, counting on the virality of the contents that manage to spread very quickly thanks to the shares themselves.
This also applies to sites that tell news or curiosities, which today manage to have a very large number of accesses from social media, often higher than traffic from search engines.
Undoubtedly the social sharing buttons are a useful and sometimes indispensable tool for many situations on the web, but we will see that this is not always the case.
The cons of social sharing buttons
Although it is taken for granted that social buttons must be present in practically every piece of content, we will now see that this is not always the case: sometimes they can in fact be distracting or useless.
Ecommerce
One of the main and most recurring indications for those who manage an e-commerce site is to avoid any type of distraction and non-useful content, which can make the user do something other than view the products and purchase them. Consequently, social sharing buttons must be carefully analyzed to understand whether they actually bring disadvantages or advantages.
In this regard, VWO conducted a study carrying out a very interesting A/B test , in particular for the results. In an attempt to increase the turnover of an e-commerce site, they tried to test what happens with and without the sharing buttons.
The result says that without buttons, products are added to the cart 11.9% more times : they simply represent a distraction.
Clearly the e-commerce site in question promptly eliminated the buttons, after appropriate checks, increasing the test days to obtain statistically relevant data.
E-mail
In this case we are not debating on conversion but on usefulness: in another study it emerged that out of 10,000 emails sent to active addresses, the conversions, adding all the various social networks, were just 34. An embarrassing figure that urges us to use better the space occupied by the share buttons.
Clearly the data mainly takes promotional emails into consideration, while newsletters and the like manage to obtain more consistent percentages.
So today in practically every piece of content we find buttons useful for sharing on Facebook, Twitter and other social channels , something considered completely normal and indispensable, even if today we will see that this is not always the case.
In fact, sometimes social sharing buttons can represent distractions Phone Number List and have unexpected counterproductive effects for many, as we will see later.
The pros of social sharing buttons
For blogs, both generalist and niche, and for generalist sites, the possibility of sharing contents on social networks thanks to the appropriate buttons integrated into the content is certainly a resource since by stimulating diffusion you can have a return in terms of visibility indifferent.
There are many examples of blogs that reach peak visits thanks to sharing on Facebook or other social channels, counting on the virality of the contents that manage to spread very quickly thanks to the shares themselves.
This also applies to sites that tell news or curiosities, which today manage to have a very large number of accesses from social media, often higher than traffic from search engines.
Undoubtedly the social sharing buttons are a useful and sometimes indispensable tool for many situations on the web, but we will see that this is not always the case.
The cons of social sharing buttons
Although it is taken for granted that social buttons must be present in practically every piece of content, we will now see that this is not always the case: sometimes they can in fact be distracting or useless.
Ecommerce
One of the main and most recurring indications for those who manage an e-commerce site is to avoid any type of distraction and non-useful content, which can make the user do something other than view the products and purchase them. Consequently, social sharing buttons must be carefully analyzed to understand whether they actually bring disadvantages or advantages.
In this regard, VWO conducted a study carrying out a very interesting A/B test , in particular for the results. In an attempt to increase the turnover of an e-commerce site, they tried to test what happens with and without the sharing buttons.
The result says that without buttons, products are added to the cart 11.9% more times : they simply represent a distraction.
Clearly the e-commerce site in question promptly eliminated the buttons, after appropriate checks, increasing the test days to obtain statistically relevant data.
In this case we are not debating on conversion but on usefulness: in another study it emerged that out of 10,000 emails sent to active addresses, the conversions, adding all the various social networks, were just 34. An embarrassing figure that urges us to use better the space occupied by the share buttons.
Clearly the data mainly takes promotional emails into consideration, while newsletters and the like manage to obtain more consistent percentages.