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Post by juthi5019 on Dec 5, 2023 6:28:45 GMT
Then, on the fanpage, the client looks for confirmation of the brand's credibility and quality, and in the next step, compare the prices of her dream outfit from various distributors. Another ad is displayed on Facebook, this time dynamic, showing a dress and directing you to the online store. The product follows the customer all over the Internet as part of a Google campaign. Since the dress has been in the cart for a long time, the user receives a personalized email reminding her about the abandoned cart. However, the client is a bargain hunter and is finally convinced C Level Contact List by the Picodi discount and buys the dress with a 15% discount. Customer path Similarly to the purchase of a coat, we see that the user had to go a very long way and come into. Contact with the brand at many points of contact before finally making a purchase. Which point should the conversion be attributed to? An influencer who promoted the product on her blog and initiated the entire customer journey? Or maybe Picodi, which ended it? Or maybe everything? So let's take a closer look at each of the attribution models and try to choose the one that best suits our example.
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